The Super Simple Way to Rent More Apartments. Smile!


What is the easiest thing that you can do to make yourself a multifamily leasing  superstar?  Smile, really– it shows even when you are talking on the phone.  Try it, next time the phone rings, put down everything, take a deep breath and Smile, then answer the phone.  The person on the other end of the line will notice the difference.

You never get a second chance to make a first impression so make sure that yours includes a smile.  People feel more comfortable renting form someone they like, feel comfortable with, and enjoy being around.  Taking the time to smile is  especially important if you are having a bad day, are a bit too tired from a big night our or are in the middle of paperwork.  As an added benefit smiling is contagious and you will most likely end the day feeling much better if you smile!

Not sold on the benefits of a smile? Take a look at some the research:

An article in  Scientific American By Melinda Wenner titled  ‘Smile! It Could Make You Happier’ shows that Making an emotional face–or suppressing one–influences your feelings. We smile because we are happy, and we frown because we are sad. But does the causal arrow point in the other direction, too?

via Smile! It Could Make You Happier: Scientific American.

Positive Psychology News Daily reports that the Health Benefits of Smiling include;

  • Boosts the immune system
  • Increases positive affect
  • Reduces stress
  • Lowers blood pressure
  • Enhances other people’s perception of you

What if research were to show that people can effect enormous positive changes in their lives and in the lives of others using a tool they have with them at all times – their smiles? Mahatma Gandhi said, “Be the change you want to see in the world.”

via Positive Psychology News Daily » Smile and Others Smile with You: Health Benefits, Emotional Contagion, and Mimicry.

Smiles are about much more than just showing pleasure. Psychological research reveals 10 ways to use them to your advantage. via 10 Hidden Benefits of Smiling — PsyBlog.

For those times when you are in need of a simile here are a few suggestions…

As Annie says in the famous musical ‘your never fully dressed without a smile’.

Happy Leasing 🙂

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Categories: Apartment Management, leasingTags: , , , ,

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